As we all already know, social media marketing is extremely important for every business in the Greater Toronto Area. Still, mistakes are bound to happen every now and then. The difference is how much that mistake could cost you in the future – a typo is probably no big deal, but wasting all your efforts for nothing is a whole other thing.
Fortunately, here at Castle Real Estate Marketing, we have a lot of experience, and we can help you avoid the most common social media mistakes businesses in Toronto do. Get in touch now and we’ll help you run your social media marketing flawlessly.
And without further ado, let’s get to the most common social media mistakes:
Not having a clear strategy and plan
Certainly one of the biggest social media marketing mistakes is posting just for the sake of it. Although it seems easier to just post whenever you have the time instead of building a whole strategy, it’s very ineffective.
Taking the time to properly strategize your online presence will prove to be a crucial part later on. Having clear goals and the strategy to achieve them will improve your overall chances of social media success.
Not interacting with followers
Social media is a two-way conversation. Customers are not there to just hear what you have to say – they also want to communicate with you in a convenient way. In fact, 48% of customers are encouraged to make a purchase if the company is being responsive.
Therefore, failing to respond to their messages and comments will ultimately hurt your business in a number of ways – decrease in sales, poor customer service, and overall damage of the brand.
Not utilizing video content
It’s nearly 2020, and video content is at the heart of every social media strategy. Brands need to invest in high-quality storytelling which can evoke emotions in users and tell the story behind the brand.
Almost every social media study of 2019 has shown that videos are much better at engaging with users than any other content type. We at Marketing Knights are very aware of that fact, which is why we have dedicated videography teams to tell your story in a unique and personal way.
Trying to use every social media platform
Spreading yourself too thin is a one-way ticket to failure, especially in 2020. Although it feels like you need to be on every single social media platform and reach as many people as possible, it’s simply not possible.
The real goal behind every social media marketing strategy should be to build strong relationships with your audience, and that requires both time and effort. By trying to use every platform, you won’t be able to give enough attention to each customer. Instead, focus your efforts on just one or two channels.
Not tracking analytics
As we already mentioned above, having a clear strategy is essential for building a strong online presence, and measuring your performance is a huge part of building the social media marketing strategy.
Social media analytics can provide you with all the insights you need into your audience – interests, pain points, conversion factors, and much more. Without tracking these metrics, you won’t even know whether or not you’re achieving the goals you have.
Too much self-promotion
Too often, businesses in the Durham Region use their social media platforms to just post sales pitches. It’s almost 2020, and people are constantly swamped by ads and promotional materials. They want to develop personal connections with brands and be able to solve all of their pain points.
Instead, use social media to provide real value to your followers. That way, you’ll earn their trust and start building a successful relationship.
In place of those, try to utilize hashtags that will engage your audience. For example, create a competition where users can win a prize for posting a creative picture with your brand logo and a hashtag in it.
Using chatbots incorrectly
Automation is extremely helpful for managing social media accounts, but only if done correctly. Many businesses make the mistake of setting up a chatbot with pre-made responses and forget all about it.
Chatbots are not always able to really understand what your audience needs, giving the impression that you don’t care for your customers. Instead, use chatbots for only the most basic responses. For more complex inquiries, set up a message saying that you will respond in the shortest time possible.
That's all for now folks! Interested in a social media consultation or content creation? E-mail us at firstname.lastname@example.org today!